On Second Thought

After all the talk on Friday's post about the slow diffusion of "indie" culture in Buenos Aires, I feel compelled to point out that Argentina does get some major indie bonus points for this wacky cake commercial that I first saw airing on about 15 different screens at the local supermarket. With bizarre Teletubbies-style costumes, a sugar-fueled dance party on the streets of Buenos Aires and a soundtrack provided by Australian indie darlings Architecture in Helsinki, the spot is certainly cooler than anything Sara Lee has ever done.

By the way, the Architecture in Helsinki song is called "Do the Whirlwind" and the original video is also worth a look.