TeleTech is the key player in the local call center scene. In the "What We Do" section of their website, TeleTech describes itself as a "global business process outsourcing company" with operations in over 18 countries. They also note that "approximately 60 percent of TeleTech's revenue is generated internationally." What a surprise! Apparently, utilizing cheap foreign labor is still extremely lucrative, even in the call center business.
What makes TeleTech especially stand out here in Buenos Aires is their large-scale marketing campaign trolling for Argentine employees. This girl in particular has had her face plastered all over posters, billboards and even the subway.
Meet Florencia. She's young, she's hot and she just loves working at TeleTech! Here is a translated quote from an "Employee Profiles" page on the TeleTech website.
I like the flexibility that TeleTech offers. It is nice to go home and spend time with my family.How touching. As it turns out, TeleTech actually has its own recruitment arm called HirePoint. HirePoint also has a web page in spanish which kicks things off by saying "The best company from the most current sector. Grow with us." That kind of talk not only permeates the HirePoint website, but the entire TeleTech recruiting campaign. The HirePoint braintrust has even crafted a list of the "Top 10 Reasons to work at TeleTech" especially for the Argentine market. The list is posted online in both Spanish and English.
Be proud to tell others what you do? There is nothing quite like shame to motivate young people to come work for you. The notion of "global connections" is also laughable, as TeleTech drones are not exactly expanding their horizons by cold calling people in the United States with credit card offers. Taking customer service calls from foreigners is not a cultural exchange. At least employees get to be a part of business process outsourcing, one of the "hottest industries". Not the exploitative and highly profitable part, but a part all the same.
According to this graphic from the HirePoint website, it seems all the hot young go-getters working at TeleTech don't seem to mind.
We are being taken advantage of by a large multinational corporation! Hooray!