This is Dr. Carlos Melconian, senatorial candidate for the PRO party. According to his bio on the PRO website, Melconian is a married father of four who has worked as an economic advisor for the past 16 years.
Here is my question. If the PRO party can take the time to put together a glowing bio listing their candidate's accolades, why would they phone it in when it comes to the campaign photo? How is it the the Argentinian political machine continues to ignore such an important facet of campaign strategy? It would be nice to think that voters here don't really care about image, but that is simply not possible in a country internationally known as a plastic surgery hotspot.
This is not the first time I have brought up this issue, but it continues to astound me. At first glance this Melconian picture may not seem that bad, but why not do something about the bloodshot eyes and the facial scruff? With the election less than two weeks away, this picture has been plastered all around Buenos Aires and its imperfections are less than flattering when the photo is blown up to billboard size. And who styled the whole thing? Melconian is running for senate but he could not be bothered to put on a tie? PRO is a center-right party and last time I checked, conservatives liked ties. Apparently whoever was in charge of this picture decided to go in a different direction, something along the lines of "disheveled mugshot" rather than "confident leadership".
PRO did get Mauricio Macri elected mayor, so maybe they know what they are doing after all.
3 comments:
Hey, this ad looks better.
http://espaciobizarro.wordpress.com/2007/10/16/justicia-por-mano-propia/
Please read the Pagina/12 article linked at the bottom of the post.
I'm argentine and I've asked myself the same question. Not that I was going to vote him, but seeing that ad certainly confirmed my decision. He looks like a corrupt military's-government police officer with that 70s moustache (maybe that was PRO idea...) Anyway, you have to be a real pelotudo to think you look well with that dishevelled appearance.
For an out-there trendy young thing like yourself, your comments are shockingly conservative
Maybe this candidate and his advisors (if he has them) thought the 'I'm one of the people' look was an asset for being authentic.
You sound like a granny on this one
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